Insight & Research
Primary research, netnography, data.
69-respondent study; netnography across RED / Threads / TikTok.
高语辰.
Bilingual brand strategist — turning cultural insight into commercial strategy.
(01)
I turn culture into brand strategy.
Consumer insight, competitive audit and content built to move brands between China and the West.
(02)
About
I'm Yuchen Gao, a Fashion Marketing & Content Creation student at UAL (GPA 3.9), graduating in 2027. I work where consumer insight meets brand strategy — and I'm bilingual and bicultural, so I can run strategy natively for brands moving between China and the West.
Beyond the analysis, I'm a structured problem-solver who pairs rigorous research with creative execution. As UALCSSA President I've led four cross-functional teams, negotiated brand partnerships and delivered 17 events at 100% execution — and I move fast with modern AI tools, equally at home turning data into strategy and strategy into a story that lands in two markets.
- UAL · GPA 3.9
- ex-Landor (WPP)
- Bilingual EN/中文
- Beauty · Luxury · Travel
(03)
What I do
Brand Strategy
Positioning, competitive audit, campaign architecture.
Landor payments audit adopted into a client's 2026 brand strategy.
Content & Culture
Trend forecasting, content & IP creative.
STEPIC trend forecast; 绿马 × 携程 IP pitch.
AI & Intelligent Marketing
Hands-on AI use, plus AI-driven, intelligent-terminal marketing.
AI-accelerated audits at Landor; multi-platform KOL marketing across Douyin / Kuaishou / RED.
Selected Work
(04) — 5 projects
(05)
Experience
(06)
Skills
- Business & Strategy
- Competitive analysis · Consumer-insight research · Strategic reporting · Cross-functional collaboration
- Data tools & models
- Excel (Pivot Table / Lookup) · Power BI · Tableau · SQL
- Design & presentation
- PowerPoint · Adobe Photoshop · Canva
- Languages
- English (fluent, written & spoken) · 中文
Recommendation & Certificates
- Recommendation letter — Landor (WPP) China GM
- Internship certificate — Nanjing Dahui Enterprise Group (Marketing)